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MADE X - Executive MasterLab in Digital Entrepreneurship

Executive MasterLab in Digital Entrepreneurship, 1st Edition

Harness the power of technology to develop new solutions and lead the change in your company.

Digital evolution is picking up speed. Groundbreaking innovations and powerful tools are introduced every day. Businesses of all sizes must keep up, in order to thrive in the current, and future, economy.

To do so, they need professionals who both promote and lead the digital change within their companies. Individuals who possess the skills and the knowledge required to use the power of technology to accelerate growth and success.

  • WHEN DOES IT START?
    26 January 2018
  • WHERE?
    Milan
  • HOW LONG DOES IT LAST?
    5 two-day lab sessions (1 weekend per month)
  • WHAT LANGUAGE IS SPOKEN?
    Italian
  • IS THERE AN APPLICATION DEADLINE?
    Yes, 10 January 2018

Content

MADE X is a MasterLab designed for professionals who can and want to truly enact change within their company, accelerating the process of digital transformation and unlocking the benefits and potential of innovative technology.

5 two-day immersive lab sessions, spread out across a 6-month period, during which we take a hands-on, engaging educational approach. We’ll explore topics such as the future trajectories of digital innovation, prepare for upcoming scenarios and analyse the evolution of user behavior.

Leading business and tech pioneers will attend the labs, holding lectures and providing unique and invaluable insight into the digital future.
After their 6-month journey, students will be equipped with practical, actionable knowledge on how to accelerate their businesses, confront changes on the horizon and manage the structural and digital leadership challenges introduced by innovation.

1. LEAN PRODUCT MANAGEMENT

Learn how to bring value to the market rapidly and efficiently.

2. UX AND DESIGN THINKING

Create, design and implement engaging user experiences.

3. DATA ANALYSIS

Use the power of data to direct your company’s decision-making processes.

4. GROWTH HACKING

Enhance marketing effectiveness through focused analysis and experimentation techniques.

  • - Lectures on new trends, innovative scenarios and powerful case studies, held by outstanding digital transformation experts from leading global companies and H-FARM’s own business ecosystem.
  • - Hands-on workshops to put into practice the knowledge acquired during the lectures. Students will take part in group exercises and projects.
  • - Follow-up webinars with our teachers. Students can ask questions, discuss the topics they found most interesting, share personal thoughts and experiences and bring the knowledge acquired in the labs into their everyday work life.
  • - A community learning platform to share ideas, documents, files, case studies and shape the conversation.

Career outcomes

The objective of the MADE Executive MasterLab is to equip professionals with the tools and knowledge they need to effectively accelerate and lead the digital transformation within their companies.

Lectures, workshops, online and off-line engagement. But also informal learning sessions, entertainment and shared ideas. MADE X is a truly immersive experience, designed to accelerate skills both technical and personal, transforming our students into ’intrapreneurs’ capable of sailing the shifting seas of digital innovation.

Costs

Participation fee: € 8,000 (+ VAT, includes teaching materials). The fee is paid in 3 instalments. When you register for the MADE X MasterLab, you will be asked for a deposit, which will be deducted from your first installment.